In order to ensure that the first 30 seconds of your web sites are enticing and attractive enough to make your viewers stay, you need to work with the professionals at your web design company to create a stellar website. There are many ways you can do this:

1) Offer up your most important information upfront. The first part of the site that will load will be the top part of your home page. Rather than bogging this space down with animations, large photos, or useless headlines, go right for your best. Imagine that you have a chance to speak to a potential client for just 30 seconds. In those 30 seconds, you have to convince your client to use your service or to patronize your web site. What is the clinching argument? Do you offer the best rates on a specific service? What are those specific rates? Do you have a unique piece of information or a unique product or service? Specifically, what is it? Put that best information at top of your home page. Offer up the best incentive you can to encourage viewers to stick around.

2) Make your web pages download faster. The faster your page downloads, the more information potentially your viewers could be exposed to on your web site. Also, keep in mind that slow download speeds are certain death in cyberspace. If you make your web site readers wait to read your content, they will simply click away to competitors’ web sites. If your web site is loading slowly, find ways to eliminate design elements — such as animation, flash movies, or large files – and let your readers enjoy fast downloads. Also, do not forget to test your web site on several different computers. While your web site may download fast on a state-of-the-art computer, keep in mind that many customers and Internet users have computers that are two or three years old — or older. Visit an Internet café in and view your web site on as many computers and as many mobile devices as you can. If your web site does not download fast on all of these computers, consider simplifying your web site, or develop a no-frills web site for customers with slower computers.

3) Show what you have. Don’t bury interesting articles, content, images, and deals on web pages far away from your homepage. Make sure that you offer enough keywords and interesting acts upfront that your viewers know where to look for more interesting content. For example, if you have some great articles on your web site, pull out some of your best headlines and makes them linkable right from your home page.

The truth is, the first time that a visitor views your web site, that visitor will decide whether to visit your web site again, whether to bookmark your web site, and even whether to recommend your web site to others. If you want to attract traffic and repeat users, you simply must start making a good impression online. Whether you are developing your site yourself or have hired a good web design company, you need to make sure that your website makes a great impression right away.

Of course, this is easier said than done. While you may know what it takes to make a good first impression in a job interview — a strong handshake, a power suit, and a pleasant demeanor — knowing how to make a great impression online is not always as simple. However, experts suggest that to make the best possible impression on the most number of viewers, you should:

1) Have great content. Viewers are visiting your web site not for your beautiful background colors and your fonts, but rather for the information and services you can provide online. If you are selling products online, viewers are interested in buying from you. If you offer service in person, viewers may be interested in visiting your web site to learn more about your company. You need to understand what viewers are looking for, and then you must develop snappy, interesting, and above all useful information for these viewers.

2) Keep it simple. Simplicity in web design is the gold standard. Busy, overwrought web sites with lots of animation, graphics, background noise, animation, sound, and every other possible design future look amateurish. Take a look at several web sites run by white-collar professionals and you will notice simplicity and clean, attractive colors as well as fast loading photographs. A professional, sleek web site should be your goal, too.

3) Keep it fast. Internet users are notoriously impatient. If your web site takes a long time to download correctly, viewers will simply click away to the competition, never to return. Make sure that any element that may be slowing down your web site download times — and this can include large files, pictures, or animation – is toned down or eliminated.

4) Keep it easy. A quick Google search can give you almost any information, statistics, or facts you need. Why should viewers come to your web site? One reason is that you make information interesting. Another is that you make it easy to find. Make sure that your web site has a navigational system that makes it easy for your viewers to find exactly what they want, when they want to. This will help ensure that readers come back for more.